HOW I CREATED THE NAME
So many great words start with “Bene-” including benevolence, beneficial, benefactor,
(benefactor |ˈbenəˌfaktər, noun: a person who gives money or other help to a person or cause. From Latin, from bene facere ‘do good (to)’) that I wanted to use it for the name of the publishing company, because the books are all about doing good. It’s a made up name I created fter my first trip to Italy in 1989 teaching the Loving Yourself Thin/ Vivation workshops. I was charmed by the sound of “Buona Sera”, and I like that Benesserra sounds like that and includes the “bene” (good) and “essere” (to be).